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Retainer vs. Project-Based Pricing: What’s Best for Small Agencies?
Running a small agency is not for the faint of heart. You wear a lot of hats, juggle multiple clients, and somehow still need to find time Pricing is one of the most crucial and most complicated decisions a small creative agency has to make. It’s not just about setting a number. Your pricing model […]
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5 Important KPIs to Measure in Your Ad Agency
If you want to understand your creative agency’s performance and where you can make improvements, it’s important for you to be measuring the right KPIs (key performance indicators). By measuring the right metrics, you can set new business or growth goals or set new ones. There are literally dozens of KPIs to grow and improve […]
Read Post/ Agency Financials Agency Management Business
How Small Agencies Can Overcome Their #1 Challenge: Revenue Growth
If you’re running a small creative agency, there’s a pretty good chance you’re wearing more hats than you’d like to admit—you’re the project manager, the creative director, the sales lead, HR… and probably even the office therapist. But no matter what hat or fake mustache you’re wearing, there’s always one challenge that consistently gets in […]
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