{"id":147,"date":"2024-04-29T01:12:18","date_gmt":"2024-04-29T01:12:18","guid":{"rendered":"http:\/\/functionfox.com\/?p=147"},"modified":"2024-05-31T21:03:55","modified_gmt":"2024-05-31T21:03:55","slug":"4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside","status":"publish","type":"post","link":"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/","title":{"rendered":"4 WAYS TO ENSURE YOUR POSITIONING DOESN&#8217;T FAIL FROM THE INSIDE"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>It\u2019s my unyielding belief that a creative firm\u2019s growth and success absolutely depend on positioning &#8211; the kind that\u2019s narrow in scope and deep in expertise.<\/p>\n\n\n\n<p>Check out the most profitable small creative companies and you\u2019ll find this to be the case. Successful creative companies attract business from beyond their geographic location. As well, they can charge more for products and services, eliminate a lot of competition, implement more effective marketing programs and even increase the number of assignments they take on without the time-consuming pitch procedure. It all makes sense, doesn\u2019t it?<\/p>\n\n\n\n<p>So, why does positioning so often fail? Sometimes the reasons are obvious. It could be because your positioning isn\u2019t unique or different enough. Maybe there\u2019s no concrete evidence to back up the claim you make-or your claim is simply untrue. Perhaps the position you\u2019ve taken is not sustainable over the long haul. If you specialize in marketing newspapers, for example, you might be in trouble in a few years.<\/p>\n\n\n\n<p>There\u2019s also a not-so-obvious reason that positioning can fail &#8211; your staff. If they don\u2019t understand your positioning &#8211; if they don\u2019t embrace and accept it &#8211; it won\u2019t matter how well you carve your place in the world, build a website to reflect it and announce your intentions to everyone. If your staff isn\u2019t on board, success will be difficult to achieve.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Here are four ways to ensure your positioning doesn\u2019t fail from the inside:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1. Involve staff in process.<\/strong>\u00a0Guide them through the thinking and procedure that helped you determine your niche until you\u2019re sure they &#8220;get&#8221; it. Help your team understand that as a well-positioned firm, you will attract bigger, better clients. And that means not only more opportunities for the firm as a whole \u00e2\u20ac\u201c but also a wider range of career possibilities for individual team members.<\/li>\n\n\n\n<li><strong>2. Give your team direction.\u00a0<\/strong>Get your people involved in helping your company express its positioning. Let\u2019s say your firm sees itself as a specialist in marketing cosmetics. Have staff get creative with your own marketing materials. For example, they might design a \u2019make-up bag\u2019 for your website, memo pads with a lipstick motif or business cards with mirror on one side.<\/li>\n\n\n\n<li><strong>3. Promote the positioning internally.<\/strong>\u00a0By putting cosmetics front and center \u00e2\u20ac\u201c offer free freshen-up cosmetics in your washrooms and give staff spending money to ensure they buy and try the latest cosmetics. Perhaps they could also contribute to a blog on color or scent trends, or develop content about current influencers in the cosmetics field.<\/li>\n\n\n\n<li><strong>4. Help your team become evangelists for your firm.\u00a0<\/strong>Reward people who turn leads into clients. Tell your firm\u2019s own success story, and don\u2019t be afraid to toot your own horn. Your team\u2019s pride, sense of belonging and excitement are magnified by good press.<\/li>\n<\/ul>\n\n\n\n<p>The bottom line is this: If you can\u2019t sell your own team on where your company stands, how can you sell others? Successful positioning really does begin at home.&nbsp;<\/p>\n\n\n\n<p>Procrastination saps the energy of a workplace. Following one or more of the simple strategies above will help you and your company get more done in less time \u2014 with less stress. And once the work is done, there will be more time for \u2019Relaxed Procrastinators\u2019 to have the fun they love.&nbsp;<\/p>\n\n\n\n<p>This article has been written by FunctionFox CEO and owner of Suburbia Advertising, Mary-Lynn Bellamy-Willms. If you would like to submit an article to be featured on the FunctionFox Blog, email&nbsp;<a href=\"mailto:marketing@functionfox.com\">marketing@functionfox.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s my unyielding belief that a creative firm\u2019s growth and success absolutely depend on positioning &#8211; the kind that\u2019s narrow in scope and deep in expertise. Check out the most profitable small creative companies and you\u2019ll find this to be the case. Successful creative companies attract business from beyond their geographic location. As well, they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FunctionFox<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 WAYS TO ENSURE YOUR POSITIONING DOESN&#039;T FAIL FROM THE INSIDE - FunctionFox\" \/>\n<meta property=\"og:description\" content=\"It\u2019s my unyielding belief that a creative firm\u2019s growth and success absolutely depend on positioning &#8211; the kind that\u2019s narrow in scope and deep in expertise. Check out the most profitable small creative companies and you\u2019ll find this to be the case. Successful creative companies attract business from beyond their geographic location. As well, they [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/\" \/>\n<meta property=\"og:site_name\" content=\"FunctionFox\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-29T01:12:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-31T21:03:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/functionfox.com\/wp-content\/uploads\/2024\/04\/featureBanner-7-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/functionfox.com\/#\/schema\/person\/935a4cf81b0f51d4bb28bbe8abbf5c90\"},\"headline\":\"4 WAYS TO ENSURE YOUR POSITIONING DOESN&#8217;T FAIL FROM THE INSIDE\",\"datePublished\":\"2024-04-29T01:12:18+00:00\",\"dateModified\":\"2024-05-31T21:03:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/\"},\"wordCount\":607,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/functionfox.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/functionfox.com\/wp-content\/uploads\/2024\/04\/featureBanner-7-1.jpg\",\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/\",\"url\":\"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/\",\"name\":\"4 WAYS TO ENSURE YOUR POSITIONING DOESN'T FAIL FROM THE INSIDE - FunctionFox\",\"isPartOf\":{\"@id\":\"https:\/\/functionfox.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/functionfox.com\/wp-content\/uploads\/2024\/04\/featureBanner-7-1.jpg\",\"datePublished\":\"2024-04-29T01:12:18+00:00\",\"dateModified\":\"2024-05-31T21:03:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/#primaryimage\",\"url\":\"https:\/\/functionfox.com\/wp-content\/uploads\/2024\/04\/featureBanner-7-1.jpg\",\"contentUrl\":\"https:\/\/functionfox.com\/wp-content\/uploads\/2024\/04\/featureBanner-7-1.jpg\",\"width\":900,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/functionfox.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 WAYS TO ENSURE YOUR POSITIONING DOESN&#8217;T FAIL FROM THE INSIDE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/functionfox.com\/#website\",\"url\":\"https:\/\/functionfox.com\/\",\"name\":\"FunctionFox\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/functionfox.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/functionfox.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/functionfox.com\/#organization\",\"name\":\"FunctionFox\",\"url\":\"https:\/\/functionfox.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/functionfox.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/functionfox.com\/wp-content\/uploads\/2024\/05\/FunctionFox-Logo-WithR-White.png\",\"contentUrl\":\"https:\/\/functionfox.com\/wp-content\/uploads\/2024\/05\/FunctionFox-Logo-WithR-White.png\",\"width\":2376,\"height\":520,\"caption\":\"FunctionFox\"},\"image\":{\"@id\":\"https:\/\/functionfox.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/functionfox.com\/#\/schema\/person\/935a4cf81b0f51d4bb28bbe8abbf5c90\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/functionfox.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4c0644947741284101c4854167eda710eb7fd6358fc7b78ba887eec4fce2100b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4c0644947741284101c4854167eda710eb7fd6358fc7b78ba887eec4fce2100b?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/functionfox.com\"],\"url\":\"https:\/\/functionfox.com\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FunctionFox","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/","og_locale":"en_US","og_type":"article","og_title":"4 WAYS TO ENSURE YOUR POSITIONING DOESN'T FAIL FROM THE INSIDE - FunctionFox","og_description":"It\u2019s my unyielding belief that a creative firm\u2019s growth and success absolutely depend on positioning &#8211; the kind that\u2019s narrow in scope and deep in expertise. Check out the most profitable small creative companies and you\u2019ll find this to be the case. Successful creative companies attract business from beyond their geographic location. As well, they [&hellip;]","og_url":"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/","og_site_name":"FunctionFox","article_published_time":"2024-04-29T01:12:18+00:00","article_modified_time":"2024-05-31T21:03:55+00:00","og_image":[{"width":900,"height":450,"url":"https:\/\/functionfox.com\/wp-content\/uploads\/2024\/04\/featureBanner-7-1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/#article","isPartOf":{"@id":"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/"},"author":{"name":"admin","@id":"https:\/\/functionfox.com\/#\/schema\/person\/935a4cf81b0f51d4bb28bbe8abbf5c90"},"headline":"4 WAYS TO ENSURE YOUR POSITIONING DOESN&#8217;T FAIL FROM THE INSIDE","datePublished":"2024-04-29T01:12:18+00:00","dateModified":"2024-05-31T21:03:55+00:00","mainEntityOfPage":{"@id":"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/"},"wordCount":607,"commentCount":0,"publisher":{"@id":"https:\/\/functionfox.com\/#organization"},"image":{"@id":"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/#primaryimage"},"thumbnailUrl":"https:\/\/functionfox.com\/wp-content\/uploads\/2024\/04\/featureBanner-7-1.jpg","articleSection":["Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/","url":"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/","name":"4 WAYS TO ENSURE YOUR POSITIONING DOESN'T FAIL FROM THE INSIDE - FunctionFox","isPartOf":{"@id":"https:\/\/functionfox.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/#primaryimage"},"image":{"@id":"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/#primaryimage"},"thumbnailUrl":"https:\/\/functionfox.com\/wp-content\/uploads\/2024\/04\/featureBanner-7-1.jpg","datePublished":"2024-04-29T01:12:18+00:00","dateModified":"2024-05-31T21:03:55+00:00","breadcrumb":{"@id":"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/#primaryimage","url":"https:\/\/functionfox.com\/wp-content\/uploads\/2024\/04\/featureBanner-7-1.jpg","contentUrl":"https:\/\/functionfox.com\/wp-content\/uploads\/2024\/04\/featureBanner-7-1.jpg","width":900,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/functionfox.com\/4-ways-to-ensure-your-positioning-doesnt-fail-from-the-inside\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/functionfox.com\/"},{"@type":"ListItem","position":2,"name":"4 WAYS TO ENSURE YOUR POSITIONING DOESN&#8217;T FAIL FROM THE INSIDE"}]},{"@type":"WebSite","@id":"https:\/\/functionfox.com\/#website","url":"https:\/\/functionfox.com\/","name":"FunctionFox","description":"","publisher":{"@id":"https:\/\/functionfox.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/functionfox.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/functionfox.com\/#organization","name":"FunctionFox","url":"https:\/\/functionfox.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/functionfox.com\/#\/schema\/logo\/image\/","url":"https:\/\/functionfox.com\/wp-content\/uploads\/2024\/05\/FunctionFox-Logo-WithR-White.png","contentUrl":"https:\/\/functionfox.com\/wp-content\/uploads\/2024\/05\/FunctionFox-Logo-WithR-White.png","width":2376,"height":520,"caption":"FunctionFox"},"image":{"@id":"https:\/\/functionfox.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/functionfox.com\/#\/schema\/person\/935a4cf81b0f51d4bb28bbe8abbf5c90","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/functionfox.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4c0644947741284101c4854167eda710eb7fd6358fc7b78ba887eec4fce2100b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4c0644947741284101c4854167eda710eb7fd6358fc7b78ba887eec4fce2100b?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/functionfox.com"],"url":"https:\/\/functionfox.com\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/functionfox.com\/wp-json\/wp\/v2\/posts\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/functionfox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/functionfox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/functionfox.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/functionfox.com\/wp-json\/wp\/v2\/comments?post=147"}],"version-history":[{"count":1,"href":"https:\/\/functionfox.com\/wp-json\/wp\/v2\/posts\/147\/revisions"}],"predecessor-version":[{"id":149,"href":"https:\/\/functionfox.com\/wp-json\/wp\/v2\/posts\/147\/revisions\/149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/functionfox.com\/wp-json\/wp\/v2\/media\/148"}],"wp:attachment":[{"href":"https:\/\/functionfox.com\/wp-json\/wp\/v2\/media?parent=147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/functionfox.com\/wp-json\/wp\/v2\/categories?post=147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/functionfox.com\/wp-json\/wp\/v2\/tags?post=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}