{"id":186,"date":"2024-04-29T01:18:22","date_gmt":"2024-04-29T01:18:22","guid":{"rendered":"http:\/\/functionfox.com\/?p=186"},"modified":"2024-05-31T21:03:54","modified_gmt":"2024-05-31T21:03:54","slug":"how-to-generate-buzz-on-the-cheap-5-diy-marketing-strategies","status":"publish","type":"post","link":"https:\/\/functionfox.com\/how-to-generate-buzz-on-the-cheap-5-diy-marketing-strategies\/","title":{"rendered":"HOW TO GENERATE BUZZ ON THE CHEAP: 5 DIY MARKETING STRATEGIES"},"content":{"rendered":"
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Like everyone else adjusting to COVID-19 quarantine measures, small business owners have to take on several jobs to help their companies adapt and thrive in the “new normal.” Even beyond all the requirements for accessing economic aid offered by federal and state governments, they also have to oversee every aspect of operation from customer service and marketing to project management and payroll, pivoting each department in whatever direction best accommodates these new conditions for business.<\/p>\n\n\n\n

One thing hasn\u2019t changed, though: Marketing remains one of the most important and demanding duties for small business owners. If you’re running your own company, with employees or not, you have to constantly change up your marketing tactics to stay fresh in customers’ minds \u2014 especially now, with the ground shifting under everyone\u2019s feet. This can get expensive if you try to use only traditional methods of advertising, such as buying commercial air time or billboard ads. Instead, using online media to your advantage lowers your costs and gives you a DIY marketing plan that won’t ruin your budget. These 5 tips are just a few examples of what you can do in today\u2019s shifting marketing climate.<\/p>\n\n\n\n

Up Your SEO Game<\/h4>\n\n\n\n

It\u2019s likely that with IRL operations largely shut down and nearly all commerce moving online, it\u2019s more important than ever to refine and enhance your online presence \u2014 specifically your SEO game.<\/p>\n\n\n\n

Search engine optimization, or SEO, determines the prevalence of anyone\u2019s online presence. Search engines work by sending crawlers (essentially, little \u2018bots) across the web to find keywords matching the terms in a search query. The more often your website\u2019s keywords match anyone\u2019s Google search, for instance, the better your site will rank, and the sooner it will appear as a result in future searches. About 95 percent of clicks<\/a> (people clicking on a search result link to get to a website) in search results take place on the first page, which means you want your website to show up on that first page.<\/p>\n\n\n\n

When you implement SEO strategies, what you’re doing is optimizing your website to attract these crawlers, positioning keywords, and configuring the text so that your site stands out. Then the crawlers grab your URL and place it higher up in the search results. Visibility drives traffic, so either learn SEO<\/a> on your own \u2014 there are plenty of free tutorials<\/a> out there \u2014 or hire a web SEO company to fine-tune your site.<\/p>\n\n\n\n

Add (and Update!) a Blog<\/h4>\n\n\n\n

One of the easier ways to drive SEO results and customer views is to host a blog that is updated regularly. Whether you write every entry or you invite guest posts or outsourced writing, that updated text will help keep your site fresh and relevant in the view of those search engine crawlers.<\/p>\n\n\n\n

Solid SEO strategy requires fresh, new text, not just old entries with a few new words. You can’t make many changes to product descriptions every month, so a blog is one of the easiest ways to add new content on an ongoing basis.<\/p>\n\n\n\n

One solid ranking strategy at the moment, as the keywords “coronavirus” and “COVID-19” surpass most other search terms, is to create blog posts detailing the steps your company is taking to respond to the COVID-19 crisis, both on behalf of customer and community safety, and with an eye toward how you\u2019re continuing to serve customers.<\/p>\n\n\n\n

Match Social Media and Video to Customer Preferences<\/h4>\n\n\n\n

The entire world has moved inside and gone online to find each other, and marketing strategies are shifting to match those moves. Social media is a more essential marketing tool now than ever \u2014 and video has blown up from “the most effective marketing technique” to “the way we all communicate now.” <\/p>\n\n\n\n

Businesses must have a social media presence, especially as people increasingly use social media to connect with \u2014 or complain about problems with \u2014 services and products. But you also have to have the right social media accounts, tailored to your target market. In other words:<\/p>\n\n\n\n