{"id":2155,"date":"2025-09-12T15:09:47","date_gmt":"2025-09-12T22:09:47","guid":{"rendered":"https:\/\/functionfox.com\/?p=2155"},"modified":"2025-09-12T15:09:49","modified_gmt":"2025-09-12T22:09:49","slug":"tweak-your-creative-agency-elevator-pitch-for-maximum-effect","status":"publish","type":"post","link":"https:\/\/functionfox.com\/tweak-your-creative-agency-elevator-pitch-for-maximum-effect\/","title":{"rendered":"Tweak Your Creative Agency Elevator Pitch for Maximum Effect"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Can you pitch your agency in a way that will make even the hardest of prospects want to keep talking to you?<\/p>\n\n\n\n<p>An elevator pitch, or elevator speech, used by many creative agency account executives has changed tremendously in the last few years. Many industry thought-leaders agree that the old elevator pitch is in need of a makeover. Prospects are more skeptical, attention spans are shorter, and decision-makers are bombarded with dozens of pitches every week. Many industry thought-leaders agree that the old elevator pitch is in need of a makeover.<\/p>\n\n\n\n<p>In this post, I want to review how to present your elevator pitch in an effective way that actually works in 2025 and will generate more prospects and consequently more business for your creative agency.<\/p>\n\n\n\n<p>Chris O\u2019Leary, author of <em>Elevator Pitch Essentials<\/em>, defined the pitch well when he said:<\/p>\n\n\n\n<p>\u201cAn elevator pitch is an overview of an idea, product, service, project, person, or other solution and is designed to just get a conversation started.\u201d<\/p>\n\n\n\n<p>That last part\u2014<em>just get a conversation started<\/em>\u2014is the piece many agencies miss. Too often, pitches sound like rushed case studies, jargon-filled sales scripts, or long-winded explanations of services. The real goal of an elevator pitch isn\u2019t to close a deal on the spot; that\u2019s crazy. It\u2019s to spark interest and make someone want to know more.<\/p>\n\n\n\n<p>So how do you do that? Let\u2019s break it down.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/functionfox.com\/wp-content\/uploads\/2025\/09\/Tweak-Your-Creative-Agency-Elevator-Pitch-for-Maximum-Effect-1024x683.jpg\" alt=\"Tweak Your Creative Agency Elevator Pitch for Maximum Effect by FunctionFox\" class=\"wp-image-2156\" srcset=\"https:\/\/functionfox.com\/wp-content\/uploads\/2025\/09\/Tweak-Your-Creative-Agency-Elevator-Pitch-for-Maximum-Effect-1024x683.jpg 1024w, https:\/\/functionfox.com\/wp-content\/uploads\/2025\/09\/Tweak-Your-Creative-Agency-Elevator-Pitch-for-Maximum-Effect-300x200.jpg 300w, https:\/\/functionfox.com\/wp-content\/uploads\/2025\/09\/Tweak-Your-Creative-Agency-Elevator-Pitch-for-Maximum-Effect-768x512.jpg 768w, https:\/\/functionfox.com\/wp-content\/uploads\/2025\/09\/Tweak-Your-Creative-Agency-Elevator-Pitch-for-Maximum-Effect-1536x1025.jpg 1536w, https:\/\/functionfox.com\/wp-content\/uploads\/2025\/09\/Tweak-Your-Creative-Agency-Elevator-Pitch-for-Maximum-Effect-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-an-elevator-pitch-about\"><strong>What an Elevator Pitch Should <\/strong><strong><em>Really<\/em><\/strong><strong> Do<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>First, let\u2019s revisit the main goal and objective of an elevator pitch. For a creative agency, the ability to intrigue someone with your quick message is key to continuing the conversation with a prospect or a current client. Ask yourself, is your prospective client more interested in listening about what your agency does, or are they more interested in how you can help them achieve their business goals? Chances are, it\u2019s the latter. Start a conversation, and please, please don\u2019t start with a pushy sales message! They are not going to leap to buy your services with an elevator pitch. There has to be an element of romance, and in all good romances, it gets started by talking \u2013 not telling.<\/p>\n\n\n\n<p>Here\u2019s the trap most agencies fall into: they focus on <em>what they do<\/em> instead of <em>why it matters to the client<\/em>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You say: \u201cWe\u2019re a full-service agency offering video production, design, web development, and branding.\u201d<br><\/li>\n\n\n\n<li>They think, \u201cSo are 10 other agencies I talked to this month.\u201d<br><\/li>\n<\/ul>\n\n\n\n<p>Instead, shift the focus:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You say: \u201cWe help small businesses look bigger than they are\u2014so they can compete with national brands without national budgets.\u201d<br><\/li>\n\n\n\n<li>They think: \u201cInteresting. That\u2019s exactly the problem I\u2019m facing. Tell me more.\u201d<br><\/li>\n<\/ul>\n\n\n\n<p>Ask yourself: is your prospective client more interested in the nuts and bolts of your services, or in how you can help them achieve their goals? Chances are, it\u2019s the latter.<\/p>\n\n\n\n<p>Remember that your elevator pitch is the first spark in a romance. You\u2019re trying to sweep someone off their feet with grand promises. You\u2019re trying to create enough intrigue that they want to keep the conversation going.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"excite-and-engage\">Step 1: Excite and Engage<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Let\u2019s revisit Cliff Suttle (remember? He\u2019s the author of <em>The Anti-Elevator Speech<\/em>). He argues that the old elevator pitch doesn\u2019t work anymore because it\u2019s too long, too canned, and too boring. And guess what? Cliff\u2019s right!<\/p>\n\n\n\n<p>The key to success is creating a pitch that excites and engages prospective clients in just a few words. You should actually think of it less like a speech and more like a teaser trailer.<\/p>\n\n\n\n<p>Here are three ways to make your pitch instantly more engaging:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Lead with a bold statement.<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Instead of \u201cWe\u2019re a creative agency,\u201d try: \u201cWe help brands double their leads without doubling their ad spend.\u201d<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Use a question that makes them pause.<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Example: \u201cWhat would it mean for your business if you could cut campaign production time in half?\u201d<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Tell a one-sentence story.<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Example: \u201cLast year, we helped a local restaurant go from near-closure to opening a second location. All by rethinking their digital presence.\u201d<br><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>These hooks grab attention and invite curiosity. Remember: excitement comes from showing possibilities, not listing services. Cliff\u2019s idea of focusing on creating a relationship instead of pushing a sale is paramount to the success of your sales team.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"use-keywords\">Step 2: Use Key Words That Hit Pain Points<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>The next mistake creative agencies make is focusing on their internal language rather than the client\u2019s. A prospect doesn\u2019t care that you \u201coptimize omni-channel creative touchpoints.\u201d That\u2019s like a doctor reading your diagnosis from a textbook instead of sharing the actual, human diagnosis and info you actually need. Your potential clients are really looking for you to \u201cget them more customers online.\u201d<\/p>\n\n\n\n<p>So how do you build an effective keyword list for your pitch?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Identify your client\u2019s pain points.<\/strong> Are they struggling with low engagement? Wasted ad spend? A lack of brand awareness?<br><\/li>\n\n\n\n<li><strong>Match those pain points to outcomes you deliver.<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Pain point: \u201cWe don\u2019t have time to produce enough content.\u201d<br><\/li>\n\n\n\n<li>Outcome: \u201cWe streamline content production so your marketing team can focus on strategy.\u201d<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Test your language.<\/strong> Try your pitch in real conversations. If prospects lean in and say \u201cTell me more,\u201d you\u2019re on the right track. If they nod politely and change the subject, revise.<br><\/li>\n<\/ol>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Old way: \u201cWe offer web design and branding.\u201d<br><\/li>\n\n\n\n<li>Better: \u201cWe make your website your best salesperson. One that works 24\/7 without asking for a raise.\u201d<br><\/li>\n<\/ul>\n\n\n\n<p>That shift in language is what makes a pitch memorable.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/functionfox.com\/wp-content\/uploads\/2025\/07\/purple-yeti-cartoon-with-shopping-cart-1024x683.jpg\" alt=\"10-Step Guide to Deploying Your Ad Agency Traffic Management System by FunctionFox\" class=\"wp-image-2082\" srcset=\"https:\/\/functionfox.com\/wp-content\/uploads\/2025\/07\/purple-yeti-cartoon-with-shopping-cart-1024x683.jpg 1024w, https:\/\/functionfox.com\/wp-content\/uploads\/2025\/07\/purple-yeti-cartoon-with-shopping-cart-300x200.jpg 300w, https:\/\/functionfox.com\/wp-content\/uploads\/2025\/07\/purple-yeti-cartoon-with-shopping-cart-768x512.jpg 768w, https:\/\/functionfox.com\/wp-content\/uploads\/2025\/07\/purple-yeti-cartoon-with-shopping-cart-1536x1024.jpg 1536w, https:\/\/functionfox.com\/wp-content\/uploads\/2025\/07\/purple-yeti-cartoon-with-shopping-cart-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"keep-it-short-and-sweet\">Step 3: Keep It Short and Sweet<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Remember KISS? Keep it simple, stupid? Attention spans are shrinking. If your pitch can\u2019t be delivered in under 45 seconds (or written in a LinkedIn post), it\u2019s too long.<\/p>\n\n\n\n<p>More and more, we are seeing advertising agencies taking advantage of social platforms to share their elevator pitch. Make sure you say what you do in a simple and concise way that will generate enough interest from your prospective client to continue the conversation.<\/p>\n\n\n\n<p>Here\u2019s a formula you can use to keep things short:<\/p>\n\n\n\n<p><strong>We help [target audience] achieve [desirable outcome] without [common pain point].<\/strong><\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWe help SaaS startups attract investors without spending six figures on PR.\u201d<br><\/li>\n\n\n\n<li>\u201cWe help nonprofits look as polished as Fortune 500 companies on a nonprofit budget.\u201d<br><\/li>\n\n\n\n<li>\u201cWe help e-commerce brands boost repeat sales without relying on constant discounts.\u201d<br><\/li>\n<\/ul>\n\n\n\n<p>Each of these is short, clear, and leaves room for the prospect to ask, \u201cHow do you do that?\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-80-20-rule\">Step 4: Follow the 80\/20 Rule<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>After you deliver your pitch, stop talking. Seriously.<\/p>\n\n\n\n<p>Stop and listen! We all know about the 80-20 rule. Your prospect should do 80% of the talking, and you do the other 20%. The same thing applies to your elevator pitch. After you spend 30 to 45 seconds with the pitch, let your prospect talk! This is a terrific opportunity to start the conversation and learn more about their business, goals, challenges and what they are trying to achieve.<\/p>\n\n\n\n<p>Use your pitch as a springboard into questions like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWhat\u2019s been your biggest marketing challenge this year?\u201d<br><\/li>\n\n\n\n<li>\u201cHow are you currently approaching [pain point]?\u201d<br><\/li>\n\n\n\n<li>\u201cWhat would success look like for you six months from now?\u201d<br><\/li>\n<\/ul>\n\n\n\n<p>This shifts the dynamic from selling to listening. And listening is where trust is built.<\/p>\n\n\n\n<p>Think of your elevator pitch as a door-opener, not a monologue. Once the door is open, let the prospect walk through by telling you about their business.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"build-a-relationship\">Step 5: Build a Relationship<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>This is where many agencies get it wrong. They see the elevator pitch as a mini-sales call. In reality, it should be the start of a relationship.<\/p>\n\n\n\n<p>Educate. In order to build strong relationships, I highly encourage you to educate your prospects. Talk about how you can help them. It is not about your service; it is about them. Yes, \u201cthem\u201d means your prospects! Don\u2019t try to close the sale using an elevator pitch. The idea is to engage and educate your prospect. A sale is the result of a relationship you are just about to start using an elevator pitch.<\/p>\n\n\n\n<p>How do you do that?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Educate instead of sell.<\/strong> Share a quick insight, tip, or observation that\u2019s relevant to their world.<br><\/li>\n\n\n\n<li><strong>Show empathy.<\/strong> Acknowledge that their challenges are real and that you\u2019ve helped others in similar situations.<br><\/li>\n\n\n\n<li><strong>Be curious.<\/strong> Ask questions that show genuine interest, not just qualification.<br><\/li>\n<\/ul>\n\n\n\n<p>For example: \u201cA lot of mid-size companies tell us they feel invisible next to bigger competitors. Is that something you\u2019re experiencing too?\u201d<\/p>\n\n\n\n<p>This kind of conversational pitch shifts the focus onto them, where it belongs. And when people feel heard, they\u2019re more likely to trust you.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"practice-rehearse-adapt\">Step 6: Practice, Rehearse, and Adapt<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Last but not least, practice and rehearse! After you create your elevator pitch, it may sound strange or uncomfortable to say it out loud. Don\u2019t worry, review it with your team, practice and make changes. It is common to make changes on the fly and come up with a different version after your first draft. Make it fun and intriguing so it will flow naturally when you use it for the first time with a prospect.<\/p>\n\n\n\n<p>Even the best pitch will fall flat if it sounds robotic. The secret is to practice enough that it feels natural.<\/p>\n\n\n\n<p>Here\u2019s how to refine it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Test it with your team.<\/strong> Have different team members deliver the pitch and give each other feedback.<br><\/li>\n\n\n\n<li><strong>Role-play real scenarios.<\/strong> Practice pitching in noisy networking events, on Zoom calls, or even in writing.<br><\/li>\n\n\n\n<li><strong>Tweak based on reactions.<\/strong> If a certain phrase consistently gets a good response, keep it. If another makes people glaze over, cut it.<br><\/li>\n\n\n\n<li><strong>Create variations.<\/strong> You may need one version for networking events, one for email intros, and one for social media.<br><\/li>\n<\/ol>\n\n\n\n<p>Think of your pitch as a living document. It should evolve with your agency and the market.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/functionfox.com\/wp-content\/uploads\/2025\/07\/5-important-kpis-to-measure-in-your-ad-agency-1024x682.jpg\" alt=\"Important KPIs to Measure in Your Ad Agency\" class=\"wp-image-2062\" srcset=\"https:\/\/functionfox.com\/wp-content\/uploads\/2025\/07\/5-important-kpis-to-measure-in-your-ad-agency-1024x682.jpg 1024w, https:\/\/functionfox.com\/wp-content\/uploads\/2025\/07\/5-important-kpis-to-measure-in-your-ad-agency-300x200.jpg 300w, https:\/\/functionfox.com\/wp-content\/uploads\/2025\/07\/5-important-kpis-to-measure-in-your-ad-agency-768x512.jpg 768w, https:\/\/functionfox.com\/wp-content\/uploads\/2025\/07\/5-important-kpis-to-measure-in-your-ad-agency-1536x1024.jpg 1536w, https:\/\/functionfox.com\/wp-content\/uploads\/2025\/07\/5-important-kpis-to-measure-in-your-ad-agency.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"winning-elevator-pitches\">Examples of Winning Agency Elevator Pitches<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>To make this more concrete, here are a few sample pitches tailored for different types of agencies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Branding Agency:<\/strong> \u201cWe help challenger brands punch above their weight, making them look and sound like leaders, even if they\u2019re just getting started.\u201d<br><\/li>\n\n\n\n<li><strong>Digital Agency:<\/strong> \u201cWe help retailers turn browsers into buyers, without wasting ad spend on the wrong clicks.\u201d<br><\/li>\n\n\n\n<li><strong>Creative Production Studio:<\/strong> \u201cWe take your ideas from napkin sketch to viral campaign. Fast enough to keep up with your audience.\u201d<br><\/li>\n\n\n\n<li><strong>PR Agency:<\/strong> \u201cWe help purpose-driven companies get the kind of press that moves people. Not just fills headlines.\u201d<br><\/li>\n<\/ul>\n\n\n\n<p>Notice how each one is client-focused, outcome-driven, and short.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"common-mistakes\">Avoiding Common Elevator Pitch Mistakes<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Before we wrap up, let\u2019s call out some pitfalls to avoid:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Talking too much about yourself.<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>If your pitch sounds like a r\u00e9sum\u00e9, it\u2019s wrong.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Using too much jargon.<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Terms like \u201csynergistic marketing solutions\u201d don\u2019t impress. They confuse.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Sounding too salesy.<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Remember: your goal is a conversation, not a contract.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Failing to adapt.<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>A great pitch for a tech startup won\u2019t resonate with a local nonprofit. Tailor it.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Over-promising.<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Don\u2019t set unrealistic expectations. Build trust by being clear and honest.<br><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bringing-it-all-together\">Bringing It All Together<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>An effective elevator pitch for your ad agency isn\u2019t about slick one-liners or clever slogans. It\u2019s about clarity, empathy, and curiosity. It\u2019s about making the prospect think, <em>\u201cThis person understands my problem, and I want to hear more.\u201d<\/em><\/p>\n\n\n\n<p>If you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Excite and engage,<br><\/li>\n\n\n\n<li>Use client-focused keywords,<br><\/li>\n\n\n\n<li>Keep it short,<br><\/li>\n\n\n\n<li>Follow the 80\/20 rule,<br><\/li>\n\n\n\n<li>Build relationships, and<br><\/li>\n\n\n\n<li>Practice until it feels natural\u2026<br><\/li>\n<\/ul>\n\n\n\n<p>\u2026you\u2019ll transform your elevator pitch from a forgettable script into a powerful tool for sparking conversations and winning clients.<\/p>\n\n\n\n<p>So the next time someone asks, \u201cWhat does your agency do?\u201d don\u2019t just list out your services. Share a pitch that opens doors and builds trust. You want to make them say, <em>\u201cTell me more.\u201d<\/em><\/p>\n\n\n\n<p>What\u2019s been your most effective agency elevator pitch? Drop it in the comments below! We\u2019d love to see how you\u2019re starting conversations.<\/p>\n\n\n\n<p>And if you\u2019re looking for the best way to manage those new clients and projects you\u2019ve got rolling in, <a href=\"https:\/\/functionfox.com\/book-a-demo\/\">Sign up for a FunctionFox demo today<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can you pitch your agency in a way that will make even the hardest of prospects want to keep talking to you? An elevator pitch, or elevator speech, used by many creative agency account executives has changed tremendously in the last few years. Many industry thought-leaders agree that the old elevator pitch is in need [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2156,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-tabbed-blog.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[27,5],"tags":[],"class_list":["post-2155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-management","category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FunctionFox<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/functionfox.com\/tweak-your-creative-agency-elevator-pitch-for-maximum-effect\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tweak Your Creative Agency Elevator Pitch for Maximum Effect - FunctionFox\" \/>\n<meta property=\"og:description\" content=\"Can you pitch your agency in a way that will make even the hardest of prospects want to keep talking to you? An elevator pitch, or elevator speech, used by many creative agency account executives has changed tremendously in the last few years. 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