FunctionFox Blog
/ Retainers
The Benefits of Marketing Agency Management Software
In today’s fast-paced creative industry, juggling multiple projects, managing diverse teams, and consistently delivering exceptional results to clients can feel like an overwhelming balancing act. These challenges can be particularly difficult for small agencies who often struggle with inefficiencies, missed deadlines, and limited growth potential… all because they’re relying on outdated tools and processes. However, […]
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How to Attract New Clients for Your Small Agency in 2025
Finding new clients isn’t easy. Especially when you’re a small creative agency that spends most of your time focusing on finding your clients. You’re competing against larger firms with deeper pockets and a much bigger and more established market presence. And to top it all, digital transformation means there are changing client expectations and even […]
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What is a Marketing Retainer and How Does it Work?
We know the big question that’s on your mind: “How the heck does my marketing agency grapple with the challenge of creating sustainable revenue streams while delivering consistent value to our clients all at the same time?!” Don’t worry – you’re not alone. Everyone else is asking this question, too. So what’s the answer? We […]
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Managing Multiple Projects Simultaneously: Tips and Tricks for Small Creative Agencies
Does the phrase “managing multiple projects simultaneously” send a spark of anxiety through you? Don’t worry, it does most people. But if you work in the marketing and creative industry, juggling multiple projects is necessary. Things are fast-paced around here. You’ve got to deal with overlapping deadlines, competing priorities, and burnout. That’s a lot of […]
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How to Get New Clients for a Marketing Agency?
The success of your marketing agency hinges on one key factor: a strong, consistent stream of new clients. If you want your agency to grow, find new opportunities for innovation, and successfully weather shifts in market trends, client acquisition needs to be one of your big focuses. But this can usually feel like an uphill […]
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Reducing Time Wastage in Creative Projects
Creative agency life isn’t slow and steady—every minute counts when your world is fast-paced. All the way from initial brainstorming and discovery sessions to final campaign approvals, if you’ve lost any time along the way, that can impact budgets, deadlines, and even team morale. It’s way too easy for projects to spiral out of control. […]
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Marketing Brief vs Creative Brief
Briefs make your creative agency world go round. It’s the best way to create smooth collaboration and on-point execution for your projects. However, which do you use? A marketing brief or a creative brief? What’s even the difference? Knowing which to use and when can make or break a project. So, we will review a […]
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How to Handle Scope Creep in Creative Projects
Does a chill run down you spine every time you hear the words “scope creep?” Ours, too. Scope creep can turn an easy and profitable project into a time-consuming and costly one. These are all those little extra things that pop up, like client requests, more tasks, or unexpected issues that lead to delays and […]
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How to Run a Creative Agency
Oof. This is a big one. When you tell people you’re running a creative agency, they’re probably imagining really cool campaign brainstorming sessions with smiles and puppies. Or pouring over killer graphic designs while drinking a small espresso. Instead, it’s more like you’re slamming energy drinks and yelling ideas across the room while reviewing financial […]
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Operations Meeting Agenda Template
Have you ever attended a meeting that could have just been an email? Or a meeting that was trying to solve too many problems at once? Meetings are meant to streamline processes and collaborate, not waste you and your team’s time. But don’t worry. We’ve got a solution for you! Because we always do! An agenda. […]
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How to Get Your Team to Track Time Effectively
One of the most important things you need to do in your creative marketing agency is to track time. We know, we know. Nobody likes doing it. But it’s the foundation for having a thorough understanding of project and operational success. This is how you manage successful projects, adhere to budgets, allocate resources effectively, and […]
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How to Structure Agency Retainers for Long-Term Client Relationships
One of the most important keys to success for a creative agency is building long-term, stable client relationships. But how do you move from one-off projects and unpredictable work schedules to a steady, reliable partnership? That’s where the agency retainer comes in. Marketing agency retainers let you, the marketing agency, better predict your flow of […]
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How to Create and Manage Rate Cards at Your Creative Agency
Running your creative agency can be difficult sometimes. You’ve got tons of client requests, internal issues that pop up, deadlines, budgets… you know the drill. But another important aspect of running an efficient and profitable agency is having a clear pricing structure. So we’re going to review creative agency rate cards today. “What’s a rate card?” […]
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